Why should you buy bags designed and converted by JPS?
JPS Group reproduce some excerpts from a prominent US based research organization which states:
Shopping can be a remarkable intense experience. Even if you merely stop by the market to pick up a quart of milkor laundry detergent, you pass aisles and aisles of brightly colored boxes, jars, cans, tubes, and cartoons. In these brief five seconds of your shopping experience, the packaging become the ultimate selling vehicle. The package is the message. The package is the product you will ultimately or perhaps ignore and pass by. When shoppers think about products, they don’t think of the color of the Colgate pack, they don’t think of the applesauce inside the baby food jar, they don’t think of the power in a Nestle Dairy Whitener. Close your eyes and visualize Coca-Cola ,Pepsi, BPL. The first thing that come to mind are colors and the symbols on the packaging. The package is what grabs the shopper’s attention, and with in those precious five seconds the package has to communicate a wealth of information.
In reality, most shoppers do not decide exactly what to buy until they reach the shelves in their local supermarket. That means that a great deal of advertising is going on in the last five seconds before the sale. It’s no wonder then that manufacturers devote so much attention the design of packages.
The challenge is to design a package that :-
* Instantly grabs the shopper’s eye, even when it is shelved alongside hundreds of competing brands.
* Identifies the product.
* Reflects the quality of the product as mentioned, from the shopper’s point of view, the package is the product. For this reason, even when the redesign is intended to give the brand’s package a “new” more contemporary look, the intrinsic brand identifying elements must be retained. It’s generally acknowledged that in-store impulse purchases account for 65% of the shopper decisions and that the average supermarket now contain more 20,000 Stock Keeping Units (SKU’s). Given this massive clutter, plus the reality that the average shopper is spending only 22 minutes in the supermarket, we come to the realization that 1320 second is a brief time period to examine more than 20,000 items. In actuality, approximately one-third of all these items are being totally ignored by the shopper. In the final five seconds, as the shopper moves through the store, the packaging must “pop“ off the shelf, Convey valuable information, and entice the shopper to pick up and purchase the product. Deficient packaging can result in another product failure.